In a partnership with Coca-Cola Freestyle and Firehouse Subs we supplied some serious thirst-aid to the parched masses...and they said soda machines can't be as sexy as they are thirst quenching. Watch as Hook, Hero, Steak and Cheesy and The Machine fight world thirst with their brigade.
Follow the tumblr to see how we extended the campaign.
Strip away the TD Gardens and the Staples Centers, the concourses and concession stands, the LED screens and bright lights, and all you have left is ice and an uncompromising love for the game. It’s gritty and real - the kind of hockey that Canada knows best. The kind that happens on the ponds and the lakes, over crags and crevices, from dawn to dusk. The Heritage Classic is a chance for Canada to show the world that our vast, rugged landscapes cultivate a whole other breed of tenacious fandom. Those that choose to wear Rebook’s Heritage Classic Collection know this simple fact: We aren’t hockey fans. We’re Canadian.
On National Sandwich Day, everyone shares their love of sandwiches on Twitter. So we decided to share some love back. We thought of National Sandwich Day as our Valentine’s Day.
We created templates that, during a day-long war-room were customizable with sub illustrations and sub haikus to be shared with Twitter users who mention ‘Sandwich,’ ‘Subs,’ or ‘National Sandwich Day.’
Overall it was a major success. We surprised and delighted fans, influencers, Famous Fans, and media publications with personalized, sub-themed love notes. We engaged with brands such as Hellmanns, Fallon Tonight, and CBS Sports Radio, along with Famous Fans Nastia Luikin and Russell Westbrook.
KPIS were exceeded by 73% engagements and 154% for engagement rate. In the end, SUBWAY owned National Sandwich Day as the most talked about QSR on social media, and was a leading voice in the conversation, making #NationalSandwichDay a trending topic nationally.
My very first print ad published in the 50th Anniversary Sports Illustrated Swimsuit Edition!
When you are sick, the last thing you want to do is wait in line at the doctor's office, wait for your prescription, and then walk around the store looking for all the things that will make you feel better.
We will do all that for you, in just one place.
Copywriter: Garret Vernon
Copywriter: Tom Katers
Creative Directors: Daving Yeng and Bob Volkman
Yes, it's in the Caribbean. Yes, it's a real school.
(This client presented an unusual challenge. They came to us wanting to emphasize legitimacy while not ignoring the fact that they are in an exotic location.)
Being the only Art Director on the most interactive brand on Facebook in all of North America is pretty sweet.
Since November 2014 we turned the conversation from orange juice to recipes, entertaining, and elevating each and every day. Our content increased followers from 400k to over 650k and created the highest interactions of any CPG brand on Facebook.
Working on Broadly at Vice Media, we decided to cover a story about the NFL; a story about the over 40 current NFL players accused of rape and domestic violence. Each player convicted of either crime was added to the fantasy league team of rapists, and given their own personalized playing card with their name and face on it. Each card linked up to the story of their crime. Other related stories throughout the month were released to support our findings.
In order to get women interested in this NFL-related story, we created a campaign using imagery that spoke to them. Through cover photos, banner ads, custom content, and player cards placed all over the Broadly channels and other Vice verticals, we told this extremely controversial story.
Working at Vice Media, on the new women's channel Broadly, I helped design page takeovers for TRESemmè, in a partnership with Unilever. We came up with six different poses that portray women as strong individuals, not just pretty girls with great hair. We flipped the idea of posing on its head, and made it into something powerful.
Page takeovers placed on different Vice verticals linked to videos, and served as pre-roll for various women-related topics and stories.
Working on Porsche, as you can imagine, was a blast. These three print ads were part of a Porsche Performance Kit that was distributed to dealerships across the country.
SAIC Modern Wing Exhibition // Cy Twombly
In order to accurately represent the master of mark making for his exhibit in the SAIC modern wing, it only made sense to create a custom wax dripping font.
Swiffer lets you clean hard to reach spots.
Because childhood fears often turn into adult-sized problems, Hidden Valley Ranch wants parents to see things from a kid's POV. Disliking veggies is less about stubbornness, and more about being intimidated to try something new. Sometimes they just need someone to hold their hand through it all.
Copywriter: Mark Leephaibul
We’re dishing out 365 ways to swap full sugar for SPLENDA® Sweetener products. Follow us for tips and recipes to help you save calories all year long.